Belonging@LIIBA: Why men's health belongs in the inclusion conversation
Belonging@LIIBA: Why Men's Health Belongs in the Inclusion Conversation
Belonging@LIIBA exists to support practical inclusion in the London insurance market. This work covers how people come into our industry, how they progress through it, and the day-to-day experience of working here. It also covers the conversations our market has about health and wellbeing, which is why we're delighted to support Thrive4Life's Men's Health Matters campaign for 2026 as a Bronze Sponsor.
Through partnerships with charities including upReach, Future First, Inspiration for All and The King's Trust, our work has been weighted towards social mobility, opening routes into our industry for talented people from a range of backgrounds and supporting them once they're here. Over the past two years, we've also been broadening our partner network to bring in organisations doing important work on wellbeing in the market, including Inclusio, Self Space and Neuro.
Men's Health Matters fits this direction of travel.
Why men's health belongs in the inclusion conversation
We see Men's Health Matters as an inclusion campaign. Men are often excluded from the health conversation, sometimes by their own reluctance to engage early, sometimes by workplace cultures that have never quite made room for the discussion. The result is that warning signs go unrecognised, support is sought too late, and outcomes are poorer than they should be.
In November 2025, the Government published England's first ever Men's Health Strategy, putting this issue firmly on the national agenda. The headline figures are difficult to look at. Three-quarters of UK suicides are men, and suicide remains the leading cause of death for men under 50. The strategy makes clear that workplaces, alongside healthcare, communities and sport, have a part to play.
For our market, this responsibility falls close to home. The City of London workforce is predominantly male and clustered in the 25 to 54 age group, the same demographic the strategy identifies as most at risk. Bringing and embedding this conversation into the workplace – through leadership, team meetings and company-wide internal communications – is part of the same inclusion work we do on social mobility, gender, neurodiversity and every other strand of who belongs in our market.
The case for this is compelling. People who feel well are able to do their best work, build the relationships our market runs on, and stay in our industry for the long term. Wellbeing is part of how we think about inclusion at Belonging@LIIBA.
Men's health is an inclusion question.
Men's health is an inclusion question.
What the campaign brings to the market
Men's Health Matters launches at Lloyd's on Thursday 11 June 2026 at 5.30pm with an in-person interview with Ben Youngs, England's most-capped men's rugby player, in conversation around pressure, performance, health and the importance of acting early. Members of the Belonging@LIIBA team will be attending in person.
The campaign then runs through to September, with expert-led webinars and on-demand content covering heart health, mental health, cancer awareness, knowing your numbers and mental health under pressure. The streamed content is free for anyone to watch, and we'll be sharing access details with our member firms so that brokers and their employees across the London market can engage with the programme over the summer.
A practical step in a longer journey
In January 2026, Lloyd's published the results of its 2025 Culture Survey. The London market outperformed wider financial services on 26 of 28 measures, with strong scores on psychological safety and nearly nine in ten respondents saying they can be themselves at work. Advocacy across the market sat 13 points ahead of the financial services benchmark. We’ve taken a further step by conducting our own proof of concept culture survey amongst SME broker members with our partner Inclusio, and we’ll be launching the impact report from this very soon.
It's an encouraging set of results, and it reflects years of work across the Lloyd's market and its broker community. At Belonging@LIIBA, we see it as a foundation to build on. Supporting Men's Health Matters is one practical way for the broker community to keep this culture work moving forward and to be part of the response to a national health priority at the same time.
Continuous improvement requires continuous engagement. Belonging@LIIBA are committed to this aim. We're grateful to Thrive4Life for bringing this campaign to the London market, and proud to stand alongside the other sponsors backing it.
Top 3 Takeaways
- Inclusion includes wellbeing. Belonging@LIIBA is supporting Men's Health Matters because health conversations need to be open to people who don't always engage early, and that's an inclusion question.
- The market has the momentum to succeed. The Lloyd's 2025 Culture Survey shows the London market outperforming wider financial services on most measures, with strong scores on psychological safety. This is the foundation campaigns like Men's Health Matters can build on.
- Workplaces have a part to play. With the publication of England's first ever Men's Health Strategy in November 2025, the direction is clear. Sponsoring Men's Health Matters is one practical way for the broker community to support.
Discover Belonging@LIIBA
Belonging@LIIBA brings together brokers, market partners and specialist organisations to help create a more inclusive London insurance market. Through partnerships, events, research and practical initiatives, the programme supports social mobility, wellbeing, neurodiversity and broader inclusion across the market.
Find Out More About Men's Health Matters
Explore the campaign, access the free webinar series, watch expert-led sessions on demand and discover how workplaces across the City are supporting earlier conversations, earlier action and better health outcomes.
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