Empowering Change: The City Unites for Breast Cancer Awareness
Empowering Change: The City Unites for Breast Cancer Awareness with ‘Be Breast & Chest Aware: Make Self-Checks a Lifesaving Habit’
This October, the city comes together with the Lloyd’s Market for one of the largest city-wide health campaigns ever undertaken — powered by Thrive4Life and supported by Lloyd’s Corporation, the Insurance Families Network, and many city-based corporates.
Why This Campaign Matters
Breast cancer remains one of the most common cancers in the UK — around 1 in 7 women will be diagnosed in their lifetime, and roughly 400 men are diagnosed each year. Approximately 30% of cases could be prevented through healthy lifestyle choices, underlining how proactive care saves lives.
Prevention, early detection and prompt treatment have together saved almost 200,000 lives in the UK since the late 1980s — showing the powerful, life-changing impact of awareness and self-check education.
“Around 1 in 7 women will be diagnosed with breast cancer in their lifetime — making regular self-checks a vital habit.”
Spotlight on Our Exceptional Sponsors
Thrive4Life is proud to recognise 21 corporate sponsors who are helping embed health, awareness and proactive wellbeing into London workplaces:
- Allianz
- Antares
- Apollo Underwriting
- Arch
- Aspen
- AXA XL
- AXIS
- Chubb
- CNA Hardy
- Dale Underwriting Partners
- GPM Development
- Harrison Holgate
- Insurance Families Network
- Liberty Specialty Markets
- Lloyd’s Corporation
- Lockton
- Newline Group
- Ryan Specialty
- SCOR
- Tysers
- Velonetic
Leading by Example: Corporate Responsibility in Action
Progress has been made on workplace health, but real gaps remain. The CIPD’s Health & Wellbeing at Work 2025 report shows 75% of organisations take some action — yet over a third (37%) remain reactive rather than preventive.
Of organisations taking action, 75% include initiatives promoting physical health (such as preventive checks), while 25% give little attention to these measures — leaving an employee awareness gap which campaigns like ours aim to close.
Survival rates by stage (for context)
- Stage 1: Almost 100% survive five years or more
- Stage 2: Around 90% survive five years or more
- Stage 3: Just over 70% survive five years or more
- Stage 4: Around 25% survive five years or more
What Our Sponsors Are Supporting
Thanks to sponsor support, Thrive4Life is delivering a multi-channel city-wide campaign across the Lloyd’s market and beyond. Programmes include in-person talks, webinars, 1:1 nurse-led sessions, pop-up stands and resources that are measurable and scalable.
In-Person Keynote Talk, followed by a free light networking lunch
Leading London Consultant Breast Cancer Surgeon Miss Joanna Franks will draw on clinical experience to cover:
- The prevalence and science of breast cancer in men and women
- Why regular self-checks are critical for early detection
- Key signs and symptoms to watch for
- Modifiable risk factors
- The importance of prompt assessment and treatment
Limited seats available — book your spot for the in-person session now:
Book In-Person Talk (9 Oct)Streamed Live Webinar (Teams)
Miss Joanna Franks leads a live streamed session for remote and global teams. The session will be recorded and accessible for three months to maximise reach.
Sponsors make this possible for teams across locations.
Regiter For Webinar (16 Oct)Private, 1:1 Nurse-Led Breast Self-Check Education
Specialist nurse-led sessions at the Lloyd’s Wellbeing Centre (Lloyd’s Building, EC3) and virtually for remote workers. Thrive4Life has collaborated with nurses from Future Dreams and King Edward VII’s Hospital.
Each session includes:
- Pre-consultation health questionnaire
- Private discussion on breast/chest health & personal risk factors
- Guidance on family history, screening, genetic testing and HRT where relevant
- Hands-on practice with silicone models simulating lumps
- Advice on warning signs and next steps
Be Part of the Change in 2026!
When businesses unite behind a cause the impact is transformational. Sponsors are not just funding awareness — they’re changing behaviours and saving lives. If your organisation wants to lead the charge, Thrive4Life provides the platform, reach and expertise to make it happen.
References
