Why I Created the 'Men’s Health Matters' Campaign
Why I Created the 'Men’s Health Matters' Campaign
By Janice Kaye, Director, Thrive4Life
Men’s health is too often discussed only after something has gone wrong.
A symptom is ignored. Pressure is carried quietly. A concern is pushed aside. A conversation is avoided until it becomes impossible to avoid.
That is what Men’s Health Matters has been created to challenge.
As Director of Thrive4Life, I have seen first-hand how powerful workplace health conversations can be when they are delivered with credibility, care and purpose. I have also seen where the gaps are, and one of those gaps is clear: too many men still feel outside the health and wellbeing conversation.
The idea for Men’s Health Matters came into sharper focus after Thrive4Life ran our Be Breast and Chest Aware: Make Self-Checks a Life-Saving Habit campaign in October 2025. It was a powerful reminder that early awareness, education and the right conversation at the right time can save lives.
Since then, I have spoken with many men about health. Some conversations have been informal. Some have been deeply honest. But one theme has come through again and again: many men feel they do not have natural forums or support networks where they can talk openly about physical health, mental pressure, stress, vulnerability or prevention.
That stayed with me.
Because if workplace health and wellbeing is truly inclusive, we must notice who is not engaging. We must ask why. And we must do something about it.
That is why I created Men’s Health Matters.
If workplace health and wellbeing is truly inclusive, we must notice who is not engaging. We must ask why. And we must do something about it.
A timely campaign for the workplace
This campaign arrives at a nationally significant moment. With the publication of England’s first Men’s Health Strategy for 2025 to 2035, men’s health has been recognised as a major public health priority, with action needed across healthcare, workplaces, communities, sport and wider society.
For me, that matters deeply.
It means men’s health is no longer a side conversation. It is now firmly on the national agenda, and employers have a clear role to play.
Men’s Health Matters brings that agenda into the City and into the workplace in a format employers and employees can genuinely engage with.
Workplaces cannot solve every health challenge. But they can create the conditions for awareness, early action, signposting and support. They can normalise conversations that have too often been avoided. They can make health education more visible, accessible and practical.
They can give people permission to listen to their own health before it becomes a crisis.
Why Ben Youngs, and why this format
This is not a lightweight awareness session or a one-off event. Men’s Health Matters has been built with depth, longevity and purpose.
The campaign launches at Lloyd’s on 11 June 2026 with an in-person interview with Ben Youngs, England’s most-capped men’s rugby player. Ben’s own story brings together heart health, pressure, resilience and the importance of taking early action.
The live interview will be filmed, then streamed the following week so it can be shared widely.
That interview then becomes the springboard for the wider Men’s Health Matters Live Streamed Webinar Series, delivered week by week through June and July.
Led by expert clinical and wellbeing voices, including specialists from Cleveland Clinic London, the series will cover key areas of men’s health, including heart health, cancer awareness, mental health, stress, prevention and knowing when to seek help.
All streamed content will be available free of charge to anyone who would like to watch, with recordings available on demand for two months.
Although the campaign is called Men’s Health Matters, many of the themes are relevant to the whole workplace community. Heart health, cancer awareness, mental health, stress, prevention and early action matter to everyone.
But the title has a clear purpose: to bring men into the conversation.
Too many men delay seeking help, whether for physical symptoms that do not feel right, mental strain, or health concerns they quietly hope will pass. Not because they do not care about their health, but because the conversation around prevention, early action and support has not always felt relevant, accessible or easy to enter.
That is what we want to change.
Creating a spark that leads to action
A powerful campaign does not simply inform. It creates a moment of attention.
Some people will attend the live event. Some will watch the stream. Some will join a webinar or view a recording later. Some may read an article, share a message, get a symptom checked properly, or notice that a colleague or mate might be struggling and start the conversation that helps them seek support.
That is how campaigns create movement.
And that is why Men’s Health Matters matters.
This is a moment to move beyond polite agreement and into visible action.
A moment to say that men’s health is not a private afterthought, but a workplace priority.
A moment to create the spark that starts conversations, carries them forward and turns awareness into action.
That is why I created this campaign.
And that is why I am proud to bring Men’s Health Matters into the City, into workplaces and into the wider working community.
Find Out More About Men’s Health Matters
Men’s Health Matters is designed to open up more honest, accessible and timely conversations about men’s health across the City and beyond.
With Thanks
Thrive4Life would like to thank our clinical partner, Cleveland Clinic London, whose expertise and support have helped bring this campaign to life.
We would like to thank our tiered sponsors:
Gold Sponsors: The Hartford, VIPR Solutions
Silver Sponsors: Antares, Lockton, Canopius
Bronze Sponsors: Lloyd's, Insurance Families Network, Harrison Holgate,
GPM Development, Chartered Insurance Institute, Global Aerospace, The Texel Group, Gender Inclusion Network, Dive In, Belonging@LIIBA, iDAWN, Link: LGBTQ+ Insurance Network, Cincinnati Global Underwriting
Their support has helped make Men’s Health Matters possible, carrying an important message into workplaces, across the City and into the wider community.
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